Real Insight That Builds A Business Doesn’t Grow On Trees

Matthew Milan, Director of Insight and Planning at Critical Mass, is sharing slides.

On page eight of this deck, there’s a nice quote from Ron Johnson of Apple. He says, “Design works if its authentic, inspired and has a clear point of view. It can’t be a collection of input.”
I love it when people refuse to compromise their vision. That is, I love it when their vision is grand and wise.
[via Jack Vinson]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Real Insight That Builds A Business Doesn’t Grow On Trees – Amen to that. John Wooden said, “It’s what you learn after you know it all that counts.” As a leader in strategic innovation, what would you do if you were Staples, and the strategy that had once made you all powerful now turns you into a commodity adrift in a sea of copy cats?” THAT would take real insight.