BMW is combining consumer generated content and mobile marketing with consumer desire for greener cars in an Earth Day-ready campaign called Activate the Future.
BMW is inviting prospective EV buyers to become “Collective Engineers.” By sharing driving data through the BMW EVolve app and the EV Dashboard on this site, prospects can find out if an EV fits their lifestyle and how one will impact both their wallet and the environment around them. The collective data will help BMW engineer the next generation of BMW EVs.
According to CNET, BMW recently unveiled its production version of the ActiveE electric vehicle at the 2011 New York International Auto show. BMW plans to ship 700 EVs to the U.S. for long-term customer testing this fall.