Copywriters: You know that book about advertising you always wanted to write? The one that takes all the things you hate about the way most big ad agencies operate and exposes them for the waste of client money that they are, then offers up sound business solutions that would fix nearly all of it?
Well, you’re too late. Mark Silveira beat you to it.
Read this excerpt, then buy a copy and send it to a Brand Manager you love.
From Ordinary Advertising:
Over on the agency side, you