Read All About It

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Copywriters: You know that book about advertising you always wanted to write? The one that takes all the things you hate about the way most big ad agencies operate and exposes them for the waste of client money that they are, then offers up sound business solutions that would fix nearly all of it?
Well, you’re too late. Mark Silveira beat you to it.
Read this excerpt, then buy a copy and send it to a Brand Manager you love.
From Ordinary Advertising:
Over on the agency side, you

About Wade Sturdivant

Currently jumping on the creatives-go-client-side bandwagon as Director of Creative Copy for MGMRI in Las Vegas. Wade’s years of ad agency experience include award-generating stints at DDB, Publicis, The Richards Group and most recently Leo Burnett in Tokyo, Japan. Along the way, he’s shot commercials on four continents, worked with heads of state and U.S. Army four-star generals and met Carrot Top in-person. When he’s not busy thinking up big ideas, you’ll find him at home playing guitar, building guitars and scouring the internet for (duh) more guitars.