Reaching For the Knob

I love when a commercial comes on the TV that is noticeably louder than the program I’m watching. Without the blasting sound from the set, I miss out on a deal or something. Plus my local auto dealers and pawn shops are paying all that money to run their spots, the least I can do is listen.
But not everyone feels that way. According to The Wall Street Journal, a California legislator is trying to turn it down a notch:

A bill sponsored by U.S. Rep. Anna Eshoo (D., Calif.) would require the U.S. Federal Communications Commission to “preclude commercials from being broadcast at louder volumes than the program material they accompany.”

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.