Reach MySpacers Where They Live

MySpace is making display advertising easy for bands, local retailers, or anyone else hoping to connect with an audience on the hugely popular social network.
According to Ad Age, MyAds which debuts today allows advertisers to spend as little as $25.
The service helps advertisers to upload their creative, choose a budget from $25 to $10,000, and then select from targeting options, including sex, age, geographic location, and user interest categories.
A local band could target MySpace-using music fans in a certain area, for example, or a filmmaker could reach fans of a certain movie. Those campaigns can then be tracked and analyzed wherever they are placed throughout the MySpace ecosystem.
Jeff Berman, MySpace ad-sales president, believes local advertising will be an eight-figure business for MySpace.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Why $25 min? Google adwords lets you advertise for as little as $.01.