Rankings Are Rank At Reed

Colin Diver, President of Reed College in Portland, OR has no need, nor love for ranking systems. Writing in The Atlantic, Diver utterly destroys U.S. News & World Report. It’s an enjoyable read. And one the bloatosphere–whose members are too often obsessed with their Technorati rank, Google rank or Blogebrity status–might learn from.

For ten years Reed has declined to fill out the annual peer evaluations and statistical surveys that U.S. News uses to compile its rankings. It has three primary reasons for doing so. First, one-size-fits-all ranking schemes undermine the institutional diversity that characterizes American higher education. The urge to improve one’s ranking creates an irresistible pressure toward homogeneity, and schools that, like Reed, strive to be different are almost inevitably penalized. Second, the rankings reinforce a view of education as strictly instrumental to extrinsic goals such as prestige or wealth; this is antithetical to Reed’s philosophy that higher education should produce intrinsic rewards such as liberation and self-realization. Third, rankings create powerful incentives to manipulate data and distort institutional behavior for the sole or primary purpose of inflating one’s score. Because the rankings depend heavily on unaudited, self-reported data, there is no way to ensure either the accuracy of the information or the reliability of the resulting rankings.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.