Raising A Glass To An Iconic Brand

To paraphrase a old saying, reading about beer is like dancing about architecture. But Bill Yenne’s Guinness: The 250 Year Quest For The Perfect Pint makes a fun read, especially when you’re sitting at a bar on a Sunday afternoon and the Falcons are playing like a Pop Warner team.
41v99emXdyL._AA240_.jpg
From the beginnings of Arthur Guinness, an Irish brewer in the mid-1700’s, through the present day, Yenne talks about how Guinness has become a global phenomenon. Before refrigeration, before mass distribution, and before modern agriculture, brewing Guinness wasn’t easy. But Yenne explains how it was all possible. And he traces the origins of Guinness advertising–which began in 1929 with the slogan “Guinness is Good For You,” and continued to include iconic posters proclaiming “Guinness For Strength.”
Beer, of course, is big business, and Guinness has survived and thrived in the face of competition at every turn. Yenne covers it all, even giving you 6 Steps to Get the Perfect Pint. And did you know that after Ireland and the U.K., Nigeria is the 3rd largest market for Guinness?
Brands, in the classic P&G sense, are a fairly new phenomenon in the history of the world. They’re looked at as a implied promise of quality, something a consumer can trust in in an age of mass consumption. For 250 years, Guinness has been a revered, steadfast brand. Anyone with a interest in brands, or beer, should check out Yenne’s book.
Special thanks to Anna at FSB Associates who sent me a copy for review.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • veedub

    i was recently in conversation with a nigerian cab driver who assured me that in nigeria guinness with salt (yuk!) is considered a cure-all for whatever ails you. but then as recently as the 1960s bottled guinness was prescribed for anemics in british and irish hospitals. it’s rich in iron apparently. hence the slogan “guinness is good for you”. unless you down twenty pints nightly like my late uncle.
    i highly recommend visiting the guinness brewery btw. they’ve done a great job of funking it up.