RadioShack Steppin’ Out

According to Adweek, RadioShack is moving it’s 250 million dollar account to Arnold Worldwide. The Fort Worth-based electronics retailer formerly managed it’s advertising needs in-house.
Somehow I see these circulars staying in-house.
Given that accounts change hands almost daily, such occasions are often less than news worthy. However, this change is accompanied by a sweeping, and potentially momentous declaration. “We are swiftly transforming ourselves into a customer-driven organization,” said Don Carroll, chief marketing and brand officer at RadioShack.

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    Buried in a Wall Street Journal article on Radio Shack’s decision to disband its internal advertising agency and spend $250 million a year with Arnold Worldwide was this paragraph:
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