RadioShack Steppin’ Out

According to Adweek, RadioShack is moving it’s 250 million dollar account to Arnold Worldwide. The Fort Worth-based electronics retailer formerly managed it’s advertising needs in-house.
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Somehow I see these circulars staying in-house.
Given that accounts change hands almost daily, such occasions are often less than news worthy. However, this change is accompanied by a sweeping, and potentially momentous declaration. “We are swiftly transforming ourselves into a customer-driven organization,” said Don Carroll, chief marketing and brand officer at RadioShack.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.