RadioShack Steppin’ Out

According to Adweek, RadioShack is moving it’s 250 million dollar account to Arnold Worldwide. The Fort Worth-based electronics retailer formerly managed it’s advertising needs in-house.
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Somehow I see these circulars staying in-house.
Given that accounts change hands almost daily, such occasions are often less than news worthy. However, this change is accompanied by a sweeping, and potentially momentous declaration. “We are swiftly transforming ourselves into a customer-driven organization,” said Don Carroll, chief marketing and brand officer at RadioShack.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://wagnercomm.blogspot.com/2005/04/insiders-and-ideas-does-agency-always.html On Message from Wagner Communications

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