Radio Shack Has Knowledge To Share

Associated Press looks at one retailer’s investment in online content.

RadioShack Corp. thinks it has found a way to help consumers wondering how to edit digital photos or understand the difference between 1080i and 1080p high-def televisions: online classes.
The electronics retailer on Wednesday announced a series of virtual training courses to help consumers learn about tech topics including digital photography techniques, choosing and setting up an HDTV, what to look for when buying a new computer, and information about satellite radio.
The hope, of course, is that shoppers will use their newfound wisdom to buy products from RadioShack.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.