Radio Shack Has Knowledge To Share

Associated Press looks at one retailer’s investment in online content.

RadioShack Corp. thinks it has found a way to help consumers wondering how to edit digital photos or understand the difference between 1080i and 1080p high-def televisions: online classes.
The electronics retailer on Wednesday announced a series of virtual training courses to help consumers learn about tech topics including digital photography techniques, choosing and setting up an HDTV, what to look for when buying a new computer, and information about satellite radio.
The hope, of course, is that shoppers will use their newfound wisdom to buy products from RadioShack.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.