Radio Shack Has Knowledge To Share

Associated Press looks at one retailer’s investment in online content.

RadioShack Corp. thinks it has found a way to help consumers wondering how to edit digital photos or understand the difference between 1080i and 1080p high-def televisions: online classes.
The electronics retailer on Wednesday announced a series of virtual training courses to help consumers learn about tech topics including digital photography techniques, choosing and setting up an HDTV, what to look for when buying a new computer, and information about satellite radio.
The hope, of course, is that shoppers will use their newfound wisdom to buy products from RadioShack.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.