Radio Shack Has Knowledge To Share

Associated Press looks at one retailer’s investment in online content.

RadioShack Corp. thinks it has found a way to help consumers wondering how to edit digital photos or understand the difference between 1080i and 1080p high-def televisions: online classes.
The electronics retailer on Wednesday announced a series of virtual training courses to help consumers learn about tech topics including digital photography techniques, choosing and setting up an HDTV, what to look for when buying a new computer, and information about satellite radio.
The hope, of course, is that shoppers will use their newfound wisdom to buy products from RadioShack.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.