Promo Magazine: Crown Royal is partnering with NASCAR driver Kurt Busch this month to remind young people of drinking age that getting home safely should be a top priority.
A fleet of purple and gold Crown Royal No. 97 Ford Taurus’ (replicas of the official race car) will offer bar patrons around downtown Indianapolis rides home. Some will be surprised to find the NASCAR champion Kurt Busch himself behind the wheel.
Crown Royal-branded taxi stands will be placed outside participating bars on Meridian Street today from 9 pm to 1 am with 10 cars rotating to drive patrons home (within a 20-mile radius of Indianapolis). Riders must be 21 or older.
