Rabbit Holes Discovered In Philadelphia

December 7, 2009 By David Burn Leave a Comment

Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice.
To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home:

[via Brand Flakes for Breakfast]

Filed Under: Advertainment, Animation, Creative Review, Out-of-Home

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.