Quote Of The Day


“There are no bad advertising agencies, only bad agency-client relationships,” said Kenneth G. Romanzi, domestic chief operating officer at Ocean Spray Cranberries.


Someone’s been drinking the Cranberry Kool-Aid. Actually, it’s just a snippet from a good article in today’s New York Times on the state of agency-client relationships.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.brainsonfire.com/blog Spike

    What a load!

  • http://multicultclassics.blogspot.com HighJive

    does romanzi think he’s got a great agency-client relationship? because ocean spray does consistently bad work.