Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?

February 11, 2009 By David Burn 2 Comments

[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.]

Filed Under: Consumer Generated Media, Crowdsourcing

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://adhack.com James

Hey David, thanks for the post and question. We’ve been AdPulp fans for awhile so we’re tickled to be included.
And an answer to ‘Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?’
One is a process or practice, the other is an outcome or archive? That’s a best guess.
http://adpulp.com David Burn

James,
Thanks for the comment, for reading AdPulp and for endeavoring to answer my somewhat rhetorical question.
I’ll be interested to see what develops above and which brand decides to step up and use the creative in question. It’s not how agency people develop advertising, that’s for sure. We like to start with an actual marketing problem and go from there.
But who’s to say? If a client uses this crowd sourced material and gains from it, we might all learn a thing or two.
Keep us posted and good luck.