Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?


[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. Hey David, thanks for the post and question. We’ve been AdPulp fans for awhile so we’re tickled to be included.
    And an answer to ‘Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?’
    One is a process or practice, the other is an outcome or archive? That’s a best guess.

  2. James,
    Thanks for the comment, for reading AdPulp and for endeavoring to answer my somewhat rhetorical question.
    I’ll be interested to see what develops above and which brand decides to step up and use the creative in question. It’s not how agency people develop advertising, that’s for sure. We like to start with an actual marketing problem and go from there.
    But who’s to say? If a client uses this crowd sourced material and gains from it, we might all learn a thing or two.
    Keep us posted and good luck.