Quick, What Kind Of Jeans Does That Junior A.D. Wear?

September 5, 2006 By David Burn 1 Comment

According to Brandweek, popular jeans brand 7 For All Mankind is the top denim brand for Gen Y consumers ages 17-26. At least that’s the latest according to a study conducted for the Retail Advertising and Marketing Association by SLANT, a marketing firm headquartered in Chicago. Other popular brands among this group include Diesel, Levis, Lucky and Gap.
Citizens of Humanity, Old Navy, American Eagle, Guess and Joes Jeans round out the top 10.
According to the survey, 41% of those polled typically spend more than $100 on each denim purchase.

Filed Under: Gen Y

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.