Quick, What Kind Of Jeans Does That Junior A.D. Wear?

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According to Brandweek, popular jeans brand 7 For All Mankind is the top denim brand for Gen Y consumers ages 17-26. At least that’s the latest according to a study conducted for the Retail Advertising and Marketing Association by SLANT, a marketing firm headquartered in Chicago. Other popular brands among this group include Diesel, Levis, Lucky and Gap.
Citizens of Humanity, Old Navy, American Eagle, Guess and Joes Jeans round out the top 10.
According to the survey, 41% of those polled typically spend more than $100 on each denim purchase.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.orangeyeti.com Evan

    Purposefully predamaged merchandise represents all that is soulless and wrong.