Quick, Find The Proofreader

Ad Age readers were quick to spot the typo in the next-to-last line of Fallon’s new ad for TheLadders.com:
ladders012308big.jpg
Look, typos happen. Very often, the fast nature of advertising, particularly online, leads to slips like this. No one’s perfect, least of all me. But when you’re sending out copies of a new ad for PR purposes, it doesn’t look so good.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://godsofadvertising.wordpress.com steffan Postaer

    Thank God no one reads body copy, right?

  • http://stevejerman.com steve jerman

    “a Better a Job search.”
    Jesse Jackson Style.