Quick, Find The Proofreader

Ad Age readers were quick to spot the typo in the next-to-last line of Fallon’s new ad for TheLadders.com:
Look, typos happen. Very often, the fast nature of advertising, particularly online, leads to slips like this. No one’s perfect, least of all me. But when you’re sending out copies of a new ad for PR purposes, it doesn’t look so good.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Thank God no one reads body copy, right?

  2. “a Better a Job search.”
    Jesse Jackson Style.