QR Codes Kill Kittens Shows You What Not To Do

Rarely, a marketing book comes along that just makes you smile from the start. But that’s what you get with Scott Stratten’s QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, And Drive Your Business into the Ground.

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Stratten teaches mostly by using examples. The book consists of 200 pages of screen shots, pics, and other visual evidence of marketing fails. While a lot of them are bits from small businesses or individuals, which may seem like easy picking, the whole book adds up to one great reminder of how it’s the users/customers/audience and their perceptions and experiences that really need to be kept in mind at all times.

It’s not a deep read, which actually is refreshing. Need something to read in the bathroom? Need something for a flight? Need a gift for an overzealous marketing manager desperate to use the latest Next Big Thing every week? Get a copy of QR Codes Kill Kittens. You’ll laugh your whiskers off.

Special thanks to Wiley for providing me with a review copy.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.