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Putting Your Ads Where The Money Is

June 30, 2005 By

I was a fan of Robert Shaw West, when he was running West + Vaughn, the Durham, NC hot shop. In 2001, West and some of his West + Vaughn cohorts refashioned themselves into The Republik, also in Durham. The small shop’s big point of difference is the fact that they tie their compensation to performance.
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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • boyo

    It’s all smoke and mirrors. They may say they tie compensation to performance, but they still find a way to get paid even when their clients’ sales go down the tubes. Trust me on this one.
    If you look closely at the work on their website, a lot of it is for obscure clients – a local newsstand, for example, or an air condition repair service – who couldn’t possibly have the money to run the ads on their own.
    In fact, if memory serves me, I believe Mr. West got in trouble back in the ’90s for submitting fake ads to some award show (I think it may have been the Addys). If someone can prove me wrong on this, I will gladly retract the statement.

  • http://adpulp.com David Burn

    Ah, the old fake work syndrome. Good for your book, but bad for your business. Maybe Brian Murray will come to his shop’s defense (he used to comment here, but stopped a few months ago).

  • Sunil Shibad

    How do they tie their compensation to performance?
    Is there a formula?
    Would love to know it.

  • boyo

    Further proof, if any were needed, of The Republik’s prediliction for producing ads for bogus clients can be found in the latest issue of “Archive.” They have two or three beautifully shot, four-color ads for – a local car restoration service!? Come on! Do you honestly think a client like that has the budget to spring for a costly campaign like that?
    Another thing: The Republik’s been in existence for – what, three or four years? Yet a number of the ads featured on their website – in fact, most of the ones for “legitimate” clients, like Nikon and Bermuda – were done by the principals when they were at West & Vaughan or other agencies. An unsophisticated client (like that’s not redundant) might actually think that The Republik handles Nikon, Bermuda, etc.
    Am I being unfair here? Maybe. But I’d love to hear what the agency has to say in its defense.

  • http://deluxxxe.us Brian

    Dearest David,
    I am sad to say, that I have never posted here before. Perhaps it is another Brian Murray. However, as for coming to my shop’s defense, it is no longer my shop as I no longer ply my craft at the Republik. So, it will be up to someone else from their legions to come to their rescue.
    Cordially,
    Brian Murray

  • http://adpulp.com David Burn

    Hmmm…I’m sorry, Brian. I thought you had. Maybe I was thinking of Brian Moffat. I know he’s made comments in this space.

  • Ryan Holler

    That is funny. How many Brian Murray’s are there at the Republic? It’s kinda odd that Brian Murray posted that if he’s “never posted here before.” I’ve read Brian Murray’s silly comments here in the past.
    David, you’re not the only one who thinks he’s posted here before.

  • http://deluxxxe.us B

    Dearest Ryan,
    I am not denying that I was at the Republik. I was. For quite a while. I am denying that I have posted on this site. As in, before the last post denying that I had posted on this site. Because if I were to deny it now, within the body of this post, then you would be right in calling me a liar.
    Cordially,
    Brian Murray
    Formerly of the Republik

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