Push Back From The Screen And Play

The YMCA and TBWA\Vancouver wants to know why we prefer iPods to conversation? Why we have more friends on Facebook than in real life?

Over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. The Y can help fix that.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://martinezcreative.com Elias Martinez

    Fantastic spot.