The YMCA and TBWA\Vancouver wants to know why we prefer iPods to conversation? Why we have more friends on Facebook than in real life?
Over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. The Y can help fix that.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
