I was honored to join Bob Knorpp for the recording of his excellent weekly marketing podcast last night.
We discussed American Express’ mastery of social media marketing and customer service; the problem with content marketing on the mobile platform; the difference between influencers and endorsers and how brands need both; what Facebook’s new Timeline means for brands; Apple’s new product announcements, and more.
If you go to the 22-minute point in the show, Bob asks me what is it about mobile that is negatively affecting content consumption, and what we can do to combat that when we develop content maketing strategies? I said utility trumps entertainment on the mobile, and described Kraft Foods’ success with their recipe helper, and REI’s Snow Report, both of which I have on my phone.
It was a good discussion from there, and throughout in my opinion. I hope you’ll give the program a listen.