Purity In The Milk Aisle

WK/London is breaking new work for Cravendale dairy.

Sam Heath, creative director at W&K says, “People don’t really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.