Pure Content–Oxymoron Of The Moment

Chicagoist is running a highly favorable piece on Costello’s, which just so happens to be my local sub shop of choice.
One commentator, Kris, asked, “Is this a blog entry or an advertisement? What gives?”
Kris must not realize that everyone’s a creative director today. That customers often know how to make better ads than the client, or god forbid, the client’s ad agency of record.
Pardon me, I’ll work on the sarcasm.
In the meantime, distinctions between citizens media and mainstream media are blurring, along with distinctions between blogs and p.r., content and advertising, advertising and entertainment, etc.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.