Punks Do It Themselves

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Darryl Ohrt of Brand Flakes for Breakfast wants to know if you’ve brought the punk rock ethos into your workplace.
Here’s how he thinks about his own punk youth and its impact on his business life:

Within the punk rock credo of my youth were the seeds of a larger business philosophy. Ten years in a boutique design and branding firm has shown me how valuable the punk rock attitude is to a successful brand plan. The brands that consistently rise to the top have questioned everything that’s been done before. Adding “X” to a razor’s name? Just a lame attempt at buying an audience with weak, non-genuine branding. Inventing a razor for shaving heads? Totally punk rock.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.