Punks Do It Themselves

Iggy_Ohrt.jpg
Darryl Ohrt of Brand Flakes for Breakfast wants to know if you’ve brought the punk rock ethos into your workplace.
Here’s how he thinks about his own punk youth and its impact on his business life:

Within the punk rock credo of my youth were the seeds of a larger business philosophy. Ten years in a boutique design and branding firm has shown me how valuable the punk rock attitude is to a successful brand plan. The brands that consistently rise to the top have questioned everything that’s been done before. Adding “X” to a razor’s name? Just a lame attempt at buying an audience with weak, non-genuine branding. Inventing a razor for shaving heads? Totally punk rock.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.