Punks Do It Themselves

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Darryl Ohrt of Brand Flakes for Breakfast wants to know if you’ve brought the punk rock ethos into your workplace.
Here’s how he thinks about his own punk youth and its impact on his business life:

Within the punk rock credo of my youth were the seeds of a larger business philosophy. Ten years in a boutique design and branding firm has shown me how valuable the punk rock attitude is to a successful brand plan. The brands that consistently rise to the top have questioned everything that’s been done before. Adding “X” to a razor’s name? Just a lame attempt at buying an audience with weak, non-genuine branding. Inventing a razor for shaving heads? Totally punk rock.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.