Pumpkin Pie Makers Are Thankful For A Shared Sense Of Humor

Frisch’s Big Boy in Cincinnati found an interesting place for its holiday-themed outdoor campaign.
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With help from Powers Agency, Frisch’s Big Boy placed its messaging right in a competitor’s grill, or oven, as the case may be.
“I just thought, the nerve of someone to put their advertisement of a pumpkin pie practically on the side of our building,” joked Dan Busken, President and CEO of Busken Bakery.
The Busken’s fired back with a sign of their own stating “That’s Mr. Pumpkin to you Big Boy.”
“We’re just having fun, [The Busken's] are good people, they’re a good company, we’re having fun with them, they’re having fun with us, it’s all about pumpkin pie,” said Karen Maier, Vice President of Marketing for Frisch’s Restaurants.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.