Pumpkin Pie Makers Are Thankful For A Shared Sense Of Humor

Frisch’s Big Boy in Cincinnati found an interesting place for its holiday-themed outdoor campaign.
With help from Powers Agency, Frisch’s Big Boy placed its messaging right in a competitor’s grill, or oven, as the case may be.
“I just thought, the nerve of someone to put their advertisement of a pumpkin pie practically on the side of our building,” joked Dan Busken, President and CEO of Busken Bakery.
The Busken’s fired back with a sign of their own stating “That’s Mr. Pumpkin to you Big Boy.”
“We’re just having fun, [The Busken’s] are good people, they’re a good company, we’re having fun with them, they’re having fun with us, it’s all about pumpkin pie,” said Karen Maier, Vice President of Marketing for Frisch’s Restaurants.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.