Pumpkin Pie Makers Are Thankful For A Shared Sense Of Humor

Frisch’s Big Boy in Cincinnati found an interesting place for its holiday-themed outdoor campaign.
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With help from Powers Agency, Frisch’s Big Boy placed its messaging right in a competitor’s grill, or oven, as the case may be.
“I just thought, the nerve of someone to put their advertisement of a pumpkin pie practically on the side of our building,” joked Dan Busken, President and CEO of Busken Bakery.
The Busken’s fired back with a sign of their own stating “That’s Mr. Pumpkin to you Big Boy.”
“We’re just having fun, [The Busken's] are good people, they’re a good company, we’re having fun with them, they’re having fun with us, it’s all about pumpkin pie,” said Karen Maier, Vice President of Marketing for Frisch’s Restaurants.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.