Pull It Together

How do ideas spread? Some say they spread virally. Others say key influencers are central to the spreading of ideas.
Dr. Alex Bentley and Mark Earls have another theory. Bentley and Earls believe “herd-like copying” is the human behavior marketers need to more fully understand.
Their message, radically simplified for our purposes here is this: “Stop thinking about marketing as something you do to people and start thinking about what you can do to help the natural pull mechanisms work better.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. All true. So very, very true.
    Tribes. Cults. Extended families. Religions. Special Interest Groups. Support Groups. They all share a common set of values. Those values are revered and defended. Those belonging trust one another but not outsiders. They sacrifice individual fulfillment to serve a higher unified purpose. They do not waiver. They do not waffle. They stand constant. Resolute.
    Are you ready for that? Can you live that? Not many can. Fewer do. Check your motives before you go.