Public Confessions To Arouse Interest In “Big Love”

One needn’t encourage anonymous confessions on the Internet. There are hordes of people ready, willing and able to tell all sorts of things about themselves.
HBO, in its latest promotion for “Big Love,” is taking advantage of this interest in sharing prurient content.
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In fact, HBO has a Web of Secrets microsite packed with R-rated consumer generated content, and a Twitter account to boot.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.