Psalm 9:2

I was a bit startled to find the above leave behind when it was served with my on board breakfast yesterday morning en route from Anchorage to Seattle. I realize the US is a Christian nation, but there’s a line here that Alaska Airlines willfully crosses. Their only out is the fact that this Psalm could be, and likely is, an intentional literary reference to the great state of Alaska (Denali means “the high one”). Even so, seeing a brand use scripture in this way could offend believers and heathens alike.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I survived 16 years of Catholic education and the above leave behind surprises me. The Denali reference/connection would be lost on many.

  2. David Cross did a bit once about flying Alaska Air and getting a prayer with his meal (late 90s, they still did meals). I’m guessing it may be a religious-family started or owned airline or something.
    Not my cup of tea, but realistically, it’s not like they’re a state-run airline, so they can do whatever they want.

  3. How exactly could using scripture “this way” offend believers?

  4. If you believe scripture is sacred text, then using it to help sell travel is a crass move, at best.