Psalm 9:2

I was a bit startled to find the above leave behind when it was served with my on board breakfast yesterday morning en route from Anchorage to Seattle. I realize the US is a Christian nation, but there’s a line here that Alaska Airlines willfully crosses. Their only out is the fact that this Psalm could be, and likely is, an intentional literary reference to the great state of Alaska (Denali means “the high one”). Even so, seeing a brand use scripture in this way could offend believers and heathens alike.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Kevin Dugan

    I survived 16 years of Catholic education and the above leave behind surprises me. The Denali reference/connection would be lost on many.

  • yikes

    David Cross did a bit once about flying Alaska Air and getting a prayer with his meal (late 90s, they still did meals). I’m guessing it may be a religious-family started or owned airline or something.
    Not my cup of tea, but realistically, it’s not like they’re a state-run airline, so they can do whatever they want.

  • eric

    How exactly could using scripture “this way” offend believers?

  • David Burn

    If you believe scripture is sacred text, then using it to help sell travel is a crass move, at best.