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P.S. The First Democratic Pronunciation of A Brand

December 14, 2009 By Leave a Comment

In July, we took note of Pepsi’s unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study.

Pecsi Case from BBDO argentina on Vimeo.

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Filed Under: Brands, Change Agents
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.