Between all the different responsibilities, running a business can be difficult. Between marketing, products, customer service, and a ton of other responsibilities, there really is no room for error. One of those things that you have to constantly be concerned about as a business owner is customer retention, as it’s one of the most important things to having success for a business.
Many businesses approach customer retention in different ways, and some of those ways work better than others. What works well for your business might not work well for another business, and vica versa. However, there are some proven customer retention strategies that are essentially universal. If you’re interested in learning what those strategies are, continue to read this article.
One sure fire way to ensure that customers are coming back for years and years is to offer them free promotional products. Every time your customer buys something from your or uses your service, throw in an extra freebie that’s branded with your company’s logo or phone number, and make sure that promotional product is relevant to what the customer purchased.
You shouldn’t just pass out promotional products every time a customer buys something. Surprise your customers with free promotional products in the mail if you haven’t heard from them in a while, and you’ll no doubt hear from them soon. It’s a great way to remind past customers of their importance to you, and it’s inexpensive too.
Immediately Respond to Any and All Issues
One reason that customers typically get angry with businesses and thus leave them for other businesses is because they feel like their complaints aren’t addressed in a timely fashion. That’s why it’s incredibly important as a business owner to make sure you’re always addressing complaints immediately, and dealing with them in a way that puts the customer first.
You’ve been there before: you complain about a product or service to a company, and get an automated response. This response tells you essentially that the company is too busy to address your issue. Customers aren’t stupid, and they can smell these automated responses from far away. Taking a few minutes to personally respond to any issues will ensure the customer feels like he or she is being taken care of, and it will likely mean that customer comes back for years to come.
Listen to Your Customers
Finally, one of the best strategies to improve customer retention is to just listen to your customers. Ask them what is they liked and didn’t like about doing business with your company, and ask them for any feedback to make their experience with your company better.
Doing so will ensure the customer feels like their needs were met, and you’ll also get valuable feedback that you can use to help better your company’s customer retention rates when it comes to other customers too. Even asking your customers to fill out a short survey could vastly improve the rates at which your customers return.
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