Proper Merchandising Is The Ultimate In Product Placement

from The Telegraph: Enter Karl McKeever, one of Britain’s leading visual merchandising consultants. His job is to advise stores on how they can maximise sales by fiddling with the shelves, tweaking the lights and chucking out the clutter. Over the past decade, he has worked with Marks & Spencer, Sainsbury’s and dozens of other big names on the high street

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.