Proper Merchandising Is The Ultimate In Product Placement

from The Telegraph: Enter Karl McKeever, one of Britain’s leading visual merchandising consultants. His job is to advise stores on how they can maximise sales by fiddling with the shelves, tweaking the lights and chucking out the clutter. Over the past decade, he has worked with Marks & Spencer, Sainsbury’s and dozens of other big names on the high street

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.