Propel Moves Cars And The Market For Renewables Forward

November 14, 2012 By David Burn 1 Comment

One of the exciting things about working in brand communications is the work we do to help launch new companies, and sometimes new products or product categories.

A new product is one that needs more than persuasive messaging. With a new product the brand must quickly answer: What is it? How do I use it? And why should I care?

Take Propel, the budding west coast service station inside a service station that provides gasoline made from ethanol, and as of this week, algae.

According to USA Today, Propel stations have started selling fuel developed by Solazyme, which can be used in diesel engines. Some 20% of the fuel is oils made from algae.

“Propel is committed to providing our customers with access to the highest-quality, most sustainable, domestically produced fuels, so we’re proud to introduce the next generation of fuels to the retail market,” says Matt Horton, CEO of Propel Fuels.

Filed Under: Advocacy, Eco-consciousness

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.