Promotional Game Offends Staten Islanders

from Chicago Tribune: Beverage-maker Snapple has apologized for a joke about Staten Island on its Web site, but the company’s mea culpa didn’t stop a lawmaker from the borough from holding his own miniature version of the Boston Tea Party on Wednesday.
The tempest in an iced tea bottle was sparked by the Real Facts Game on the company’s Web site, snapple.com, which asked: “What is the most recognized smell in the world?”
The answer: “No, it’s not Staten Island. It’s coffee.”
City Councilman James Oddo said Wednesday that people who don’t live on Staten Island “continue to define us by the Fresh Kills landfill despite the fact that Rudy Giuliani closed it and we’ve moved on past that.”
The landfill, which closed in 2001, is like “a monster that we can’t kill,” Oddo said by telephone.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.