“Promotion” Takes It On The Chin

Have you seen or heard the GM line, currently in play, “It’s not a promotion. It’s a promise.”? It’s being used to support the manufacturer’s “Total Value Promise” on GM cars and trucks.
What I find interesting is how willing GM is take a dig at price promotions and other retail offers so common to the showroom floor.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.