“Promotion” Takes It On The Chin

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Have you seen or heard the GM line, currently in play, “It’s not a promotion. It’s a promise.”? It’s being used to support the manufacturer’s “Total Value Promise” on GM cars and trucks.
What I find interesting is how willing GM is take a dig at price promotions and other retail offers so common to the showroom floor.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.