Promotion? Not In Your Future

Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers’ “consumer” generated spot during the Super Bowl.
The winning spot, made for less than $2,000 and filmed at a YMCA, shows a man using a snow globe as a crystal ball. He lobs it though the glass on a vending machine after predicting free chips for the office. Another colleague predicts a promotion, but when he lobs it, it hits his boss in the crotch. There was a little sleight of hand for the latter stunt: a Styrofoam ball, digital editing — and protective underwear.
With their prize money — minus taxes — the Herberts hope to launch a board game this year called Triviathon, as well as develop a film script.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Cory O’Brien

    I think consumer generated content is going to be huge in ’09 as companies look to cut costs and get their biggest fans involved in the brand at every step of the way. This was a great spot, and shows that with enough motivation ($1 million is more than enough!) you can get great ideas from just about everyone.