Promoted Tweets To Increasingly Find Their Targets

Brands have been promoting their Tweets for awhile now, but thanks to a new offering from Twitter, brands are now able to more accurately target these Tweets to readers receptive to such messaging.

As part of its new targeting feature, Twitter will now allow advertisers to send paid ads, in the form of Tweets, to users who are interested in any of the roughly 350 topics on a list curated by Twitter. So be careful what you Tweet, because it’s about to be served back to you.

According to Reuters, Twitter is no longer content to be a “dumb” bulletin board.

In an effort to draw advertisers, the company also slashed the minimum price of “promoted tweets” to 1 cent each from 50.

About the price slash, Peter Kafka of AllThingsD writes, “A bunch of people who couldn’t afford Twitter ads now can.”

So we can expect to see many more Promoted Tweets in our streams. And we may well be creeped out, like we are when The Google and Facebook feed us ads based on our recent searches and website visits.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.