Product Placement Becomes Theatre

Ad Age reports that as part of a product placement deal in Broadway’s Sweet Charity, playwright Neil Simon approved a script change to promote Gran Centenario tequila.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.