Boulder-based sparking juice company, Izze, somehow got its product into Brad Pitt’s fridge.
During Heineken’s 60-second Super Bowl spot starring the 41-year old actor, Pitt opens his fridge to find an empty sixer of Heineken, which leads him to head to the store for more. But he could have chosen another beverage–namely a pear-flavored Izze.
Reports indicate the spot, created by Wieden + Kennedy’s Amersterdam office, cost $3.2 million or $53,333 per second to run on Fox. Given Izze’s product placement lasted for about two seconds, the company received over $100,000 in free advertising (unless they paid for it).
