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Product Integration Almost As Good As Word-of-Mouth

May 27, 2010 By Leave a Comment

The Toyota Highlander will be starring in a new show from TBS this summer.
According to Multichannel News, Turner Entertainment and Toyota are working together to produce upcoming original series Are We There Yet?
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ACE Media Corp. and Burrell Communications Group put the deal together. Toyota is the exclusive auto sponsor of the series, which is based on the Revolution Studios film of the same name. The show debuts June 2 on TBS at 9 p.m., with back-to-back episodes.
Linda Yaccarino, executive vice president and chief operating offer, Turner Entertainment Ad Sales/Marketing and Acquisitions, is confident that “we’ve created storylines where the Highlander is a natural fit in the show.”

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Filed Under: Hollywood Ties, Product Placement
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.