Producers Say, Hey We Can Do That And We Can Do It Faster And Cheaper

New York-based production company 24DP has become a hybrid advertising agency, providing all the services of a large agency without the overhead.

“Careless overspending, creative laziness, and money-throwing-problem-solvers will soon become a thing of the past as we have seen in other industries,” says 24DP CEO Brian Cristiano. “We are confident our agency model is truly revolutionary and will become the future of advertising.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Sounds like your typical “full service agency” with the addition of production arm. If this was some big cost saving idea, agencies would have done it years ago.
    Btw, they’re in Manhattan, right? Some cost savings.