Producers Say, Hey We Can Do That And We Can Do It Faster And Cheaper

New York-based production company 24DP has become a hybrid advertising agency, providing all the services of a large agency without the overhead.

“Careless overspending, creative laziness, and money-throwing-problem-solvers will soon become a thing of the past as we have seen in other industries,” says 24DP CEO Brian Cristiano. “We are confident our agency model is truly revolutionary and will become the future of advertising.”

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • http://www.koolaidantidote.com Tom Kasperski

    Sounds like your typical “full service agency” with the addition of production arm. If this was some big cost saving idea, agencies would have done it years ago.
    Btw, they’re in Manhattan, right? Some cost savings.