Producer 776: Don Pedro Farm, La Guajira, Colombia

Treehugger points to a neat idea from Dole Organic. Organic banana consumers can learn more about the farms, and the people who work the farms where their produce was grown, by entering a three-digit code at Dole’s website.
Dole%20Sticker%20Animado.gif
One of the best things any marketer can do today is find the stories inside the brand that are waiting to be told, and then tell them in a compelling way. Dole’s site lacks the kind of WOW factor that will win awards, but it succeeds in giving consumers, especially consumers of organic produce, what they want—real information about the food they willingly pay a premium for.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.