The New York Times is running a piece on Grey’s new offices and what motivated the move to an open floor plan.
Before, most everyone had an office; now there are three in the entire company. And the floor that houses the creative and production departments lacks even cubicle walls.
Tor Myhren, the chief creative officer of Grey New York, said the change was essential to foster transparency and collaboration. “Grey was a symbol of what advertising used to be: very slow and not very nimble,” Mr. Myhren said. “We’ve created a faster environment, one that is more open and collaborative. This space reflects what’s happening in the digital world.”
Grey’s new offices in the International Toy Center building at 200 Fifth Avenue were designed by Studios Architecture.