Print Ad For A Print Machine

We don’t give enough attention to B2B advertising in these pages. I’ve always liked B2B because the challenges are often much harder. For instance, if you’re selling beer, the value proposition is well defined. But what if you’re selling a million dollar piece of farm equipment, or a Label/Writer Printer, as the case may be?
DYMO_Label_Writer.jpg
Is this ad “practically genius”? No, but it’s a nice visual solution that explains why you might want one of these machines in your office.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.