Print Ad For A Print Machine

We don’t give enough attention to B2B advertising in these pages. I’ve always liked B2B because the challenges are often much harder. For instance, if you’re selling beer, the value proposition is well defined. But what if you’re selling a million dollar piece of farm equipment, or a Label/Writer Printer, as the case may be?
Is this ad “practically genius”? No, but it’s a nice visual solution that explains why you might want one of these machines in your office.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.