Print Ad For A Print Machine

We don’t give enough attention to B2B advertising in these pages. I’ve always liked B2B because the challenges are often much harder. For instance, if you’re selling beer, the value proposition is well defined. But what if you’re selling a million dollar piece of farm equipment, or a Label/Writer Printer, as the case may be?
Is this ad “practically genius”? No, but it’s a nice visual solution that explains why you might want one of these machines in your office.

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