Pretty Damn Good

Wieden + Kennedy harkens back to the days of Janet Champ and her women’s empowerment campaign for Nike with this new spot featuring tennis sensation, Maria Sharapova.
ifeelpretty.jpg
The spot skillfully uses a song from West Side Story to set the mood and the storyline.
“I feel pretty,
Oh, so pretty,
I feel pretty and witty and bright!
And I pity
Any girl who isn’t me tonight.” – Stephen Sondheim and Leonard Bernstein
Then, just when the viewer is lost in agreement, for Sharapova is indeed quite pretty, she blasts her opponent’s serve for a winner, leaving viewers and seasoned announcer, John McEnroe, stunned in the wake of her athletic prowess.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.