“Pretty Baby” on the New Baby Boom


Need a new vehicle that goes great with your stroller? VW wants to sell you one, and they’ve hired Brooke Shields to help drive you to a dealer.
Adweek’s Barbara Lippert, for one, is in favor of the approach.

I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as she does in this Crispin Porter + Bogusky spot for the newly introduced Volkswagen Routan, a minivan-type vehicle perfect for hipsters in the family way.
In faux-concerned, do-gooder obliviousness, Shields claims there’s an “epidemic sweeping the nation: women everywhere are having babies just to get a VW Routan.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Kind of an interesting choice since she had a serious bout with Postpartum Depression.