“Pretty Baby” on the New Baby Boom


Need a new vehicle that goes great with your stroller? VW wants to sell you one, and they’ve hired Brooke Shields to help drive you to a dealer.
Adweek’s Barbara Lippert, for one, is in favor of the approach.

I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as she does in this Crispin Porter + Bogusky spot for the newly introduced Volkswagen Routan, a minivan-type vehicle perfect for hipsters in the family way.
In faux-concerned, do-gooder obliviousness, Shields claims there’s an “epidemic sweeping the nation: women everywhere are having babies just to get a VW Routan.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.