Collective Intellect uses their proprietary semantic filtering technology to produce real time market intelligence. In other words, they listen to conversations on Twitter, blogs and message boards and provide their findings to marketers who might benefit from that knowledge.
Here’s what the firm is hearing about this Sunday’s Super Bowl commercials:
Proof once again that a Super Bowl spot is not a 30-second buy. Rather, it’s a buy that can benefit a brand before, during and well after the game is played.
