Ken Wheaton of Ad Age looks at The New York Observer’s piece on Admen losing their mojo.
The article suggests that public realtions, of all things, has usurped advertising as the industry of choice for those seeking a route to glamour.
The supposition is supported by the role Heidi Montag, one of the stars of MTV’s reality show The Hills, plays on TV. Montag, according to the piece, is inspiring a whole generation of teenagers with her clipboard-holding.
Montag works at Bolthouse Productions in Los Angeles.