PR Gets Some Publicity

Montag.jpg
Ken Wheaton of Ad Age looks at The New York Observer’s piece on Admen losing their mojo.
The article suggests that public realtions, of all things, has usurped advertising as the industry of choice for those seeking a route to glamour.
The supposition is supported by the role Heidi Montag, one of the stars of MTV’s reality show The Hills, plays on TV. Montag, according to the piece, is inspiring a whole generation of teenagers with her clipboard-holding.
Montag works at Bolthouse Productions in Los Angeles.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.