PR Campaign Asked To Work Wonders

from Haaretz: Seeking to improve its image among Palestinians, the United States has launched an advertising campaign in the West Bank, using billboards and television commercials filled with grinning children to tell Palestinians they have cleaner water and more classrooms thanks to its generosity.
But the U.S. government’s campaign is off to a tough start: No Palestinian entertainer or athlete was willing to serve as its goodwill ambassador, reflecting widespread anti-American sentiment. No political leaders were asked to participate.
Ads are broadcast 15 times a day on local radio and eight times a day on local TV stations as well as two Arab satellite stations, and messages are plastered on 70 billboards. Each ad ends with the slogan: “From people to people,” separating the aid from U.S. government policy.
But the prevailing view is that the ad money is being wasted – and that attitudes won’t budge until Washington drops what Palestinians consider its pro-Israel bias and gets serious about Palestinian statehood.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Joe Campaign says:

    The power of a strong PR campaign is about to unfold. If the Nazi’s used PR for their evil purposes, hopefully it helps in this area for the good.

  2. Hahahaha. Right, Joe Campaign. This will work. What are you smoking? The post says it best…”pro-israel bias” is what it’s all about. Until their hypocrisy ends, no one will believe a ‘goodwill message’ from the US.

  3. Rock on Len. I couldn’t have said it any better.