PR Campaign Asked To Work Wonders

from Haaretz: Seeking to improve its image among Palestinians, the United States has launched an advertising campaign in the West Bank, using billboards and television commercials filled with grinning children to tell Palestinians they have cleaner water and more classrooms thanks to its generosity.
But the U.S. government’s campaign is off to a tough start: No Palestinian entertainer or athlete was willing to serve as its goodwill ambassador, reflecting widespread anti-American sentiment. No political leaders were asked to participate.
Ads are broadcast 15 times a day on local radio and eight times a day on local TV stations as well as two Arab satellite stations, and messages are plastered on 70 billboards. Each ad ends with the slogan: “From people to people,” separating the aid from U.S. government policy.
But the prevailing view is that the ad money is being wasted – and that attitudes won’t budge until Washington drops what Palestinians consider its pro-Israel bias and gets serious about Palestinian statehood.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Joe Campaign

    The power of a strong PR campaign is about to unfold. If the Nazi’s used PR for their evil purposes, hopefully it helps in this area for the good.

  • Len

    Hahahaha. Right, Joe Campaign. This will work. What are you smoking? The post says it best…”pro-israel bias” is what it’s all about. Until their hypocrisy ends, no one will believe a ‘goodwill message’ from the US.

  • http://msdarby.com darby

    Rock on Len. I couldn’t have said it any better.