Power To The People

When you go to an agency site, where do you click? If you’re like me, you look at the “Work” and then click the “About” page to learn more about the people who work there. One thing though, the bios found are typically written in lame-o corporate speak.
Why not let the people tell their own stories? Better yet, why not recognize that the people already are telling their own stories, then use the agency site to point to various Flickr, Twitter and blog pages?
That’s what Electric Pulp in Sioux Falls, SD is doing and I love it.
electric_pulp_bios.jpg
Electric Pulp helped Guy Kawasaki get Alltop into peak condition. They also do nice work for Virgin Group, HP, Sundance and many others.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://adpulp.com BDAsshole

    That’s all good and fine for progressive shops. Go to a BDA and you’d be amazed at the inability of senior management to write about themselves. Plus, most of them don’t have stories worth telling. And the committee meetings to review the bios (and retouched photos) are just awesome experiences.

  • http://aaronmentele.com Aaron Mentele

    Thanks for the link. The uncensored stuff (twitter, etc) definitely tells the better story. Cheers.

  • http://www.spotlightideas.co.uk Eamon

    Yes, looks good. Like the way they mention ‘blog’ and ‘Twitter’ accounts, too.

  • http://itgrowsontrees.typepad.com Greg Veerman

    Just as important to the story is how long EP has been doing this (a long time), and, as a side bar, how long this little shop on the prairie has held court in Kawasaki’s halo of love (a while). Could there be a lesson both for big digital agencies and the small town up-and-comers (you bet!)?

  • http://electricpulp.com/ Michael Lehmkuhl

    Thanks for the mention and props, David. Greg, you’re a sweetheart.