Power To The People

When you go to an agency site, where do you click? If you’re like me, you look at the “Work” and then click the “About” page to learn more about the people who work there. One thing though, the bios found are typically written in lame-o corporate speak.
Why not let the people tell their own stories? Better yet, why not recognize that the people already are telling their own stories, then use the agency site to point to various Flickr, Twitter and blog pages?
That’s what Electric Pulp in Sioux Falls, SD is doing and I love it.
electric_pulp_bios.jpg
Electric Pulp helped Guy Kawasaki get Alltop into peak condition. They also do nice work for Virgin Group, HP, Sundance and many others.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. That’s all good and fine for progressive shops. Go to a BDA and you’d be amazed at the inability of senior management to write about themselves. Plus, most of them don’t have stories worth telling. And the committee meetings to review the bios (and retouched photos) are just awesome experiences.

  2. Thanks for the link. The uncensored stuff (twitter, etc) definitely tells the better story. Cheers.

  3. Yes, looks good. Like the way they mention ‘blog’ and ‘Twitter’ accounts, too.

  4. Just as important to the story is how long EP has been doing this (a long time), and, as a side bar, how long this little shop on the prairie has held court in Kawasaki’s halo of love (a while). Could there be a lesson both for big digital agencies and the small town up-and-comers (you bet!)?

  5. Thanks for the mention and props, David. Greg, you’re a sweetheart.