Power Pointers Make Cake

I like to bust on MBAs. In general, they lean too heavily on books, and often end up sounding like it when they write and speak. What is worse, MBAs never learn to trust their gut–a key to success in advertising, a semi-rational science, at best. There is a growing rate of programs, like the ones found on the online MBA rankings, so this means more graduates in the future. Lucky for them, corporate institutions don’t feel the way I do about them.

USA TODAY: Salaries and signing bonuses of fresh graduates took a double-digit jump in 2005 to a record average $106,000 and signaled an end to the “perfect storm” of sour news this decade that included the dot-com bust, the Sept. 11 terrorist attacks and a subsequent recession, said Dave Wilson, president of the Graduate Management Admissions Council (GMAC) that oversees the test for aspiring graduate students in business.
Corporate recruiters had disappeared from campuses. But, Wilson reports, “The MBA is back as the currency of intellectual capital.”
More than 100,000 MBA degrees are awarded each year in the USA alone. That’s likely to rise. Prospective students who took the Graduate Management Admission Test rose to 228,000 in 2005 from 213,000 in 2004. And this year has started strong, Wilson says.
There are 1,500 schools worldwide offering MBAs, a number poised to explode, Quacquarelli says, as programs in China, India and Russia take off.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.