Power Point Is The New Business Book

“The realization that shopping was getting cast in a specific—yet broader—cultural context made me curious about the role of shopping in modern American life.” -Meg Kinney
meg_kinney.jpg
Meg Kinney, Executive VP of Strategic Planning at The Integer Group, is a former colleague of mine. Her investigation of shopper culture is now available as a PDF from Hub Magazine, a Reveries.com publication. A Flash version with embedded video is also available on Integer’s website.
A couple of things that jumped out at me from the PDF:
1) “In America, consumerism is culture.”
2) “As retail environments become media channels, it is imperative that there be thought leadership for creative experimentation with messaging.”
Meg, if you’re reading this, I might suggest SlideShare as another important venue for your work.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.