Pot Stirrer Grabs His Spoon

Michael Wolff has agreed to become editorial director of a group of trade publications that includes Adweek, Brandweek and Mediaweek.
Wolff is a famous media firebrand. He writes a Vanity Fair column, he founded and runs Newser, an aggregator, and Wolff is the author of Burn Rate: How I Survived the Gold Rush Years on the Internet (a book I read and enjoyed).
According to The New York Times:

For Mr. Wolff, the job occupies a corner of the media industry less sexy than he is accustomed to, but he said he would bring his usual combative sensibility to the position.
“Media people are all egomaniacs. You either bow to that or not bow to that. If you don’t bow to that you make enemies.”
But, he added, “one fight makes you a hundred friends.”

Interesting. The ad business is certainly full of people one might want to pick a fight with. I haven’t taken AdPulp down that path very often, but that doesn’t mean it’s not an excellent strategy for magazines (or blogs) in need of new readers.

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